A communication plan is a critical tool for any communicator. It serves as a roadmap, ensuring that messaging is strategic, targeted, and aligned with organisational goals. Without a structured plan,…
Communicators are often required to build programme and campaign plans well in advance. However, they rarely have all the necessary information at the outset. This is due to a mix…
Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often lacking. A poorly…
Communicators often find themselves chasing short-term outputs dictated by leadership. While these outputs may provide a sense of accomplishment, they do not always contribute to meaningful progress. Without a structured…
Building and strengthening stakeholder relationships is an essential task for communicators. These relationships provide the foundation for trust, collaboration, and long-term success. However, how can communicators assess whether their relationship-building…
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for communicators…
Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted advisors to leadership. This…
Engaging stakeholders effectively is one of the most frustrating challenges communicators face. While discussions around tangible metrics such as revenue, market share, or engagement rates are often straightforward, conversations about…
Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible. Unlike metrics such as revenue or audience reach, value…
Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal teams, and customers. Without…
Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan reflects broader business priorities and…
Communicators are often caught in a cycle of short-termism. This phenomenon occurs when leadership seeks strategic direction but, under pressure, defaults to tactical execution. A sense of urgency, combined with…
Communication is fast becoming a hidden function for many brands and organisations. It is often treated as a reactive tool, dusted off only when a crisis strikes or an issue…
Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment, which often rewards quick wins, places…
As we step into a new financial year, stakeholders in your organisation have likely set or refreshed key performance indicators (KPIs) and outcomes that they are eager to achieve. For…
Resource planning is a critical foundation for any communication or PR programme. It encompasses several elements such as budget, manpower, time management, and capacity utilisation for both internal teams and…
A master communication plan is an essential blueprint for guiding all communication efforts throughout the year. It serves as the strategic framework that outlines your goals, the key messages you…